Alibaba

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Case Study:

Alibaba

About

Launched in 1999, Alibaba.com is the leading platform for global wholesale trade – serving millions of buyers and suppliers around the world.

Alibaba makes it easy to do business anywhere by giving suppliers the tools necessary to reach a global audience for their products and by helping buyers find products and suppliers quickly and efficiently.

As a global leading ad network platform, MUNDO has developed a nice partnership with us as one of our important partners. It has a broad and deep understanding of our promotion needs, and always provides effective and timely solutions.

The MUNDO team offers professional and customized services that cater to the needs of their customers. If you’re looking for a professional company with a global perspective that almost always delivers and satisfies, we would definitely recommend MUNDO for your consideration.

Alibaba UA Team

The Challenge

As one of the largest e-commerce companies in the world, Alibaba came to MUNDO with a user acquisition objective of aggressively gaining marketshare in new territories globally, while also maintaining its top ranking in the Google Play Store.

Alibaba was seeking user acquisition solutions for three of their signature applications: Aliexpress, UC Browser and 9Apps. Specifically, the focus was on growing their global user base in key countries like Russia, India and Indonesia. As a publicly traded company and a household name, Alibaba also needed to make sure that all promotions were consistent with its branding efforts and compliant with Google Play Store policy.

The Strategy

Effective Communication. Constant Optimization.
Focus on Quality & Compliance.

  • Arranged a team fluent in Mandarin Chinese to make sure communications with the client were effective – and later opened a Beijing office to complete a 24/7 work cycle.
  • Worked closely with the client to hand-select top publishers with access to exclusive sources of traffic, providing Alibaba with UA solutions that are unique to MUNDO.
  • Relied on our team of optimization managers and proprietary technology to hone in on placements that delivered the highest ROI for Alibaba based on their back end KPI metrics.
  • In-house compliance team constantly screened and monitored ad copies used by publishers to make sure the campaign promotions were compliant up to Alibaba’s standards.

Results

MUNDO helped Alibaba reach its user acquisition objectives
with the following results:

  • Generated more than 7 MILLION Android DOWNLOADS in
    over 30 countries.
  • Helped AliExpress REACH & MAINTAIN NO.1 overall ranking in
    the Russian Google Play Store.
  • Account grew 15 TIMES LARGER over the last 2 years.
  • Kept a good record of QUALITY TRAFFIC with no compliance
    incidences.

Results

MUNDO helped Alibaba reach its user acquisition objectives
with the following results:

  • Generated more than 7 MILLION Android DOWNLOADS in
    over 30 countries.
  • Helped AliExpress REACH & MAINTAIN NO.1 overall ranking in
    the Russian Google Play Store.
  • Account grew 15 TIMES LARGER over the last 2 years.
  • Kept a good record of QUALITY TRAFFIC with no compliance
    incidences.
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