Social Casino

 In Uncategorized

Case Study:

Social Casino

About

The client is a leading gaming developer based in North America, with several social casino apps that are popular on Facebook and mobile devices worldwide.

They have developed several hit apps since founding the company in 2011, with millions of users playing for virtual chips on a variety of Vegas-style casino games including slots, poker, blackjack, roulette and more.

We’ve launched mobile campaigns with several other partners, but have come to rely on the user quality and volume that MUNDO consistently delivers to us each month. Their ability to optimize campaigns and help us reach our budgets and KPIs have been very valuable as we continue to grow our user base across multiple titles.

Social Casino Client UA Team

The Challenge

With hundreds of games in the social casino category, the client got in touch with MUNDO during Q1 of 2015 with a primary objective of solidifying their top position in a crowded marketplace.

The client also sought to reach males and females in several key markets worldwide, including North America, South America, Europe and Asia.

Important aspects of the client’s user acquisition strategy included full transparency and control over media buys, access to exclusive/proprietary ad inventory on a global scale, custom creative solutions and a strong focus on real-time optimization capabilities as they pertained to the client’s KPI quality metrics.

The Strategy

Full Transparency & Control. Global Reach. Focus on Quality.

  • Launched international app install campaigns on exclusive in-app and mobile web channels, focusing on the following verticals: Social, Utilities, News/Entertainment, Gaming, Sports.
  • To ensure that the client’s objectives were met from a transparency and control perspective, MUNDO provided decoded API access to all ad placements and ran campaigns manually to ensure that spend, targeting and optimizations were controlled.
  • The client asked to implement post-install event tracking of key quality indicators (Registrations & Deposits), allowing the MUNDO optimization managers to optimize ad placements to those events in real-time on a daily basis.
  • Creative team designed performance-driven ad units to help expand growth in Asia, Europe and South America, resulting in a 55% increase in CTR and more engaged users in those key regions.

Results

MUNDO helped reach its acquisition objectives with the following results:

  • Generated more than 1.5 MILLION (and growing)
    iOS & Android downloads from the beginning of
    2015 through Q2 of 2016.
  • Utilized a global user acquisition strategy to help
    the client diversify it user base, honing in on
    placements in AUSTRALIA, MALAYSIA, SINGAPORE,
    JAPAN, BRAZIL, CHILE AND TURKEY
    to deliver
    download/revenue growth in key regions.
  • Increased ARPUs up to 4.5X HIGHER within 60 days
    of campaign launch.
  • Kept a good record of QUALITY TRAFFIC, with no
    compliance incidences, allowing the client to focus
    on growth and market share without worrying
    about brand safety.
  • Kept a good record of QUALITY TRAFFIC, with no
    compliance incidences, allowing the client to focus
    on growth and market share without worrying
    about brand safety.

Results

MUNDO helped reach its acquisition objectives with the following results:

  • Generated more than 1.5 MILLION (and growing)
    iOS & Android downloads from the beginning of
    2015 through Q2 of 2016.
  • Utilized a global user acquisition strategy to help
    the client diversify it user base, honing in on
    placements in AUSTRALIA, MALAYSIA, SINGAPORE,
    JAPAN, BRAZIL, CHILE AND TURKEY
    to deliver
    download/revenue growth in key regions.
  • Increased ARPUs up to 4.5X HIGHER within 60 days
    of campaign launch.
  • Kept a good record of QUALITY TRAFFIC, with no
    compliance incidences, allowing the client to focus
    on growth and market share without worrying
    about brand safety.
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